Occupancy Rate (Tasa de Ocupación)
Occupancy rate is the percentage of available rental units, rooms or nights that are actually occupied or booked during a specific period, calculated by dividing occupied units by total available units and multiplying by 100.
By Daniel Ortega · Last reviewed 14 November 2026
How it works
For a foreign buyer or investor evaluating vacation-rental property in Quintana Roo, occupancy rate across the state averaged 53 percent for the twelve months through September 2026, though performance varies widely by location and property type. Playa del Carmen leads with 36.7 percent occupancy, while the Riviera Maya overall achieves approximately 47 percent, meaning a typical property books just under half of available nights. Top-performing hosts achieve 55 to 65 percent occupancy, significantly outpacing average hosts at 40 to 50 percent, a gap of 10 to 18 additional booked nights per month. Hotel occupancy follows different patterns: Quintana Roo hotels averaged 62.1 percent occupancy at the start of November 2026, according to El Economista. Occupancy drives revenue alongside average daily rate (ADR) and directly determines cash flow, making it the most critical metric for evaluating short-term rental investments in Mexico.